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 The Portfolio

The "Nouveau Salon des Cent" portfolio consists of a hundred posters created by one hundred of the best graphic designers of our time, from 24 different countries including China, Japan, Mexico, Brazil, Zimbabwe, the United-States and most of the European countries, as a tribute to Henri de Toulouse-Lautrec, for the Centenary of his death, 1901-2001. Initiated by the Toulouse-Lautrec Museum Partners' Club. In cooperation with the Toulouse-Lautrec Museum of Albi. The printing was limited to only 380. The posters have been exhibited in major museums and galleries around the world.

The Designer - Paula Scher

She studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover Art Director at both Atlantic and CBS Records in the 1970s. From 1984, she co-founded and ran Koppel & Scher in New York for seven years, then joined Pentagram as a principal in 1991.

In the 1970's and early 80's Scher's eclectic period-oriented typography for records and books became widely influential and imitated. She has often been credited as the major proponent of 'retro' design. However, her body of work is broader and more idea-based than this suggests. She uses historical design to make visual analogies, and for its emotional impact and immediate appeal to contemporary audiences. Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a wide range of clients including The New York Times Magazine, the American Museum of Natural History, The Asia Society, The Brooklyn Museum of Art, Phillips-Van Heusen, Anne Klein, Citiqroup, 3Com, Herman Miller, Metropolis, The Parker Meridien, and The New York Botanical Garden. In 1996, Scher's highly influential identity for the Public Theater won the coveted Beacon Award for integrated corporate design strategy.

Scher's work is represented in the permanent collections of New York's Museum of Modern Art and the Cooper-Hewitt National Design Museum, the Zurich Poster Museum, the Denver Art Museum, and the Centre Georqes Pompidou, Paris. A book on her work was published in 1998 by China Youth Press. In addition to the Beacon Award, she has received literally hundreds of design awards including 4 Grammy nominations from the National Association of Recording Arts and Sciences. In 1998 she was named to The Art Directors Club Hall of Fame, and she is a member of the Alliance Graphique Internationale. In 1991, she and Pentagram partner Michael Bierut chaired the AIGA National Conference in Chicago. From 1998 to 2000 she served as President of the New York Chapter of the American Institute of Graphic Arts, and in 2000 she received the prestigious Chrysler Award for Innovation in Design.

Scher has taught at the School of Visual Arts in New York for 17 years, and currently teaches a course on identity design in the graduate program. She has also taught senior graphic design at the Cooper Union and the Tyler School of Art, and has been a visiting critic at Yale. In 1992, she published a book on her students' work, The Graphic Design Portfolio: How to Make a Good One.

Scher has also authored numerous articles on design-related subjects for the AIGA Journal of Graphic Design, Print, Graphis, and other publications. The essays have been reprinted in Looking Closer: Critical Writings on Graphic Design published by Allworth Press. Paula Scher is partner Pentagram Design, New York.