Yaneff.com

One of Picasso's many superb Vallauris posters, using strong line and simple design with an image of a child incorporated beautifully into the text, he creates a striking poster. "Picasso received commissions from the Vallauris Potters Association to make posters to promote the region and its products. That was when Picasso became a successful poster artist. From this date on, with his intuition of genius and the virtuosity which accompanied his artistic production, Picasso began to produce posters of great originality, some of them true masterpieces" (Picasso p.22)

"Since the days of ancient Rome, the Riviera town Vallauris, near Cannes in the south of France, has been known for its fine clay and pottery. In 1946, Picasso attended an exhibition of pottery making in Vallauris. After observing their potters at work, Picasso sat at a borrowed bench, and enthusiastically created his first three ceramic figures. The infinite creative possibilities of ceramics that combined drawing, painting and sculpture so excited Picasso that he returned the next summer with sketches for new pieces, the first of many he was to create over the next 27 years" (Hammer Galleries)

During the 1950s the renowned French printer, Mourlot Freres, printed most of the "original" posters of the most important artists of the day. In 1959 they printed the series "Affiches Originales" for collectors. They are reduced lithographic versions of the "original" posters created by the contemporary masters, Picasso, Chagall, Braque, Matisse, Miro, Leger, and Dufy.