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The superb printing by Mourlot Freres enables Picasso to create an image that is vibrant and bold. The colours appear freshly rendered by the artist. His whimsical use of an owl, flower and glass combine with the free formed lettering to create one of his best known posters. "One of the aspects of Picasso's genius, be it posters or paintings, that is alltogether awesome is his ability to create permanence and vitality from a few, relatively-harried, series of brushstrokes, evoking whatever he chooses with the facility of doodling" (Rennert, PAI-XXXII, 471)

"Picasso became a successful poster artist... with his intuition of genius and the virtuosity which accompanied his artistic production, he began to produce posters of great originality, some of them true masterpieces... Picasso's posters were mainly aimed at exhibitions and political themes. They are characterized by the frugal colouring and the simple, schematic style of drawing. Their conception was imaginative, full of good humour, and with a personal touch that marks them as his own" (Picasso p.22)

During the 1950s the renowned French printer, Mourlot Freres, printed most of the "original" posters of the most important artists of the day. In 1959 they printed the series "Affiches Originales" for collectors. They are reduced lithographic versions of the "original" posters created by the contemporary masters, Picasso, Chagall, Braque, Matisse, Miro, Leger, and Dufy.