Yaneff.com

Full size sold for $ 5,060 US Poster Auctions International NY Nov 2005

"A railroad poster to lure Parisians to the seaside resort of Cabourg, a mere 5 hours away. A tempting blonde bather is being pursued by lustful swimmers. The message is clear. Cabourg's a lot fun!" (Rennert-XVI 328)

"Privat Livemont was a virtuoso poster lithographer, always drawing the image on the stone himself. Woman was the subject of his work, almost to the exclusion of everything else. He created a type to whom he remained faithful, with heavy eyelids, heart-shaped mouth, and long decorative hair strewn with soft flowers." (Belle Epoque, p.60)

"By 1898, The Poster magazine was calling Privat Livemont “the uncontested master of Belgian posterists.” He had dazzled the poster world with delicately drawn designs which, while conceived somewhat differently from Mucha’s, created the same final effect of celebrating feminine pulchritude in the service of commercial enterprise. Livemont could not have been a Mucha disciple for the simple reason that he started out earlier, but he had the same penchant for the idealized female, the same meticulous draftsmanship, and the same mastery of the principles of decorative style.
Self portrait at easel 1893 Oil on Panel

Livemont came to posters by accident, via interior design. After studying it and embarking on it as a career first in his home town of Schaerbeek in Belgium, and then in Paris, where he worked on décor for the Comédie Française, among others, he returned home and there, on a whim, entered a contest for a poster for the local art appreciation society. To his own surprise, he won: this got him interested in lithography, and before long, he had his own studio in Brussels. Eventually, he abandoned the field to devote himself to painting in oils; but for the few years that he stayed with posters, he produced a number of designs of pristine beauty, nearly always exalting lovely young ladies.."(Rennert)