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"Pianoforti e Harmoniums, Nolo e Vendita, Napoli" (Pianos and Harmoniumns to rent and buy, Naples)

Carlo Clausetti (1869-1943) was then the director of Ricordi. "In 1919 Tito II resigned from management of Ricordi, which from then on, would not be no longer directly managed by the family. Tito II was substituted by Renzo Valcarenghi, commercial director of the company and Carlo Clausetti, from the well-known family of Neapolitan publishers. The editorial line was transformed and renovated, giving a strong thrust to the musical didactics. The traditional business of Ricordi continued, supporting Italian music in the field of theatre, and now also in the instrumental and symphonic ones.  With the two subsequent performances of Nerone by Boito and Turandot by Puccini, Ricordi solemnly concluded the late romantic period of the Italian melodrama and from the start of the establishment of the Italian school of Montemezzi, Alfano, Zandonai, Pizzetti. However, together with the new collection of small-format symphonic scores, created and spread the taste for the new Italian symphonic literature (Busoni, Casella, Catalani, Falla, Ghedini, Malipiero, Pizzetti, Ponchielli, Poulenc, Respighi, Varèse, Wolf-Ferrari, Zandonai, and Zemlinsky)." (ricordi.it)

This is a selection from the very rare commemorative portfolio published by the renowned Italian printer Ricordi in 1914. The portfolio consisted of 70 lithographic plates (smaller versions) of Ricordi's greatest posters printed between 1895 and 1914. Many of the images in the series are so rare that they can be found today in no other format. In the 1870s, Ricordi opened an in-house lithography shop to promote its operas and sheet music business. Ricordi quickly became the leading lithographer in Italy and by 1895 was creating posters for other clients such as Campari, the Milan newspaper Corriere della Sera, and the Mele Department store of Naples. Under the tutelage of Adolfo Hohenstein, a brilliant stable of artists emerged at Ricordi. Artists including Cappiello, Caldanzano, Cavaleri, Dudovich, Laskoff, Metlicovitz and Mataloni brought Art Nouveau, known as Stile Liberty in Italy, to a world class level. Much like the famous Maitre de L'Affiche series created by Cheret in Paris, this portfolio celebrated the rise of the poster - which in Italy was almost single-handedly accomplished by Ricordi. (www.internationalposter.com)