Picasso is possibly the most recognized name in Modern Art. He is considered the most prolific and inventive artist of the 20th century. He became a successful poster artist producing posters of great originality, some of them true masterpieces. His posters are mainly aimed at exhibitions and political themes. They are characterized by frugal colouring and the simple, schematic style of drawing. Their conception was imaginative, full of good humour, and with personal marks of his own. In recent years, the collection of Picasso posters has been accentuated in view of the recognition of the artistic quality and originality in design with which he imbued his works. Various Museums in America and Europe, including the Museum of Modern Art in New York, have been forming valuable collections of his posters. His creativity characterized him, making him one of the great geniuses of our time. Not unlike Toulouse-Lautrec, Picasso's turbulent personal life creates an intriguing backdrop to his immense body of work.