Yaneff.com

“Dudovich’s stunning poster design for Dunlop, the historic tire maker that still operates today. At the time motor vehicles were very new and an easily changeable tire became a necessity on the dirt roads of the early 20^th century. Take note of how many spare tires are on the back of the race car. Dunlop turns to Dudovich to promote this innovative new spare tire.

Beautiful and studied colours ranging from a burnished yellow background to the fiery red of the racing car, up to the overcoat of the co-driver in the shade, intent on replacing the futuristic Dunlop tire. Dudovich simplifies the scene beautifully. The grim mustached face of the driver confirms Dudovich’s ability to execute the faces of the characters, contextualizing them in the scene as necessary.” (marcellodudovich.cit)

Dudovich in his Ricordi Studio

Marcello Dudovich attended school in his hometown of Trieste, Italy. Along with his father he worked as a lithographer and illustrator of advertising posters. He also became involved with the blossoming cinematographic industry. In 1900 he was awarded the gold medal at the Universal Exhibition in Paris and in 1920 and 1922 he participated in Biennale of Venice. Dudovich was one of the most acclaimed advertising poster artists of his time. Influenced by Penfield, Hohenstein (his friend and teacher) and Mucha. He developed his own style, very graphic, with rich colours. He become the official poster artist for Mele, the great fashion department store. He had a long and prolific career. 

"At the age of 19, Dudovich arrived in Italy from his native Trieste. After an initial stint at Ricordi, he was hired at Chappuis in Bologna. He was there from 1899 to 1905 before rejoining Ricordi, where he established himself as Italy's premier posterist, largely as a result of his refined yet lively posters for Mele, the Naples department store." (Rennert)

"This is a selection from the very rare commemorative portfolio published by the renowned Italian printer Ricordi in 1914. The portfolio consisted of 70 lithographic plates (smaller versions) of Ricordi's greatest posters printed between 1895 and 1914. Many of the images in the series are so rare that they can be found today in no other format. In the 1870s, Ricordi opened an in-house lithography shop to promote its operas and sheet music business. Ricordi quickly became the leading lithographer in Italy and by 1895 was creating posters for other clients such as Campari, the Milan newspaper Corriere della Sera, and the Mele Department store of Naples. Under the tutelage of Adolfo Hohenstein, a brilliant stable of artists emerged at Ricordi.

Artists Cappiello, Caldanzano, Cavaleri, Dudovich, Laskoff, Metlicovitz
and Mataloni brought Art Nouveau, known as Stile Liberty in Italy, to a world class level. Much like the famous Maitre de L'Affiche series created by Cheret in Paris, this portfolio celebrated the rise of the poster - which in Italy was almost single-handedly accomplished by Ricordi." (www.internationalposter.com)