Plate: PL. 182

"The jovial beer drinker has her long flowing tresses adorned with some appropriate beer ingredients, including barley stalks and green hops, and large field poppy flowers indigenous to north-eastern France. This is another of Mucha's characteristic designs featuring a beauty, semicircular and circular motifs, and artfully meandering hair…(Rennert/Weill p.126)

"The product itself being advertised is a bit vague, while there are a handful of other posters for Bieres de la Meuse, it is never clear if they are for a particular brand of beer by that name or simply for a myriad of beers produced in the Meuse region of France. The town shown in the lowermost register is that of Bar-le-Duc, capitol of the Meuse department in Lorraine, which was home to many breweries at the turn of the century. "



This was the poster chosen by A. Willette in an amusing caricature (a supplement to Mâitre de l'Affiche see details) in which he drew a little girl kneeling before this Mucha masterpiece, assuming it to be a picture of a saint.