A wonderfully clad desert legionnaire, whose face practically glistens
with pure joy as he admires his bottle, held aloft, of the infamous
drink Absinthe, this produced by Mugnier. Lefevre once again creates
a design worthy of his mentor Jules Cheret, whom he was a pupil of
when he worked at the Chaix printing house.
"Two sisters living in Switzerland, gave the world a drink
that eventually became the symbol of evils of alcohol, Absinthe.
The Henriot sister's intentions were purely altruistic: in 1797,
when a retired French major named Dubied passing through their village
became ill, they offered him a potion they had been preparing at
home for themselves and friends for years: an alcoholic punch flavoured
with wormwood, a common herb whose root yielded a bitter but highly
intoxicating essence. Dubied liked the drink, bought the formula
from them, and immediately started commercial production in Couvet.
In 1805 as the demand increased, he set up a new distillery on the
French side of the border, in Portarlier, for his son-in-law Henri-Louis
Pernod. Able now to supply all of France without having to pay duty
to the Swiss, it was Pernod who really popularized absinthe, eventually
establishing a vast empire of companies, all run by various members
of the far-flung family" (Wine