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Artist: A.M. Cassandre, French (1901-1968)

Plate: CA. 01

Title: Fortune Cover, March 1937

Description: Condition A+
Original Cover for Fortune Magazine,
March 1937 issue, Volume XV. No.3
Signed and dated in the plate, lower left.
This image appears in no other format.
(ad printed on verso)

Presented in 16 x 20 in. acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed flat via Fedex.
Certificate of Authenticity.
See our Terms of Sale

Sheet Size:11 in x 14 in
 28 x 35.5 cm
Price: temporarily out of stock

(Like many of my most sought after images I am usually able to locate this for clients. email me for a price estimate, Greg) To Request

The Great Art Deco Master Cassandre designed the cover for Fortune Magazine as well as small poster designs that were never published. Each image was a project design for Industry. By the 1930's end Fortune had become required reading on Wall Street. Cover artists were chosen for their creativity, some of the best graphic artists commissioned included Fred Ludekens, Erik Nitsche, Joseph Binder, and A. M. Cassandre.

This image appears in no other format.

"A Poster unlike a painting, is not and is not meant to be, a work easily distinguished by its - manner - a unique specimen conceived to satisfy the demanding tastes of a single more or less enlightened art lover. It is meant to be a mass-produced object existing in thousands of copies like a fountain pen or automobile. Like them, it is designed to answer certain strictly material needs. It must have a commercial function. I need not emphasize that my principal and constant care is to renew myself ceaselessly. Plenty of very well-intentioned people ask me to do posters - in the style of "Au Bucheron"- as if I were free to continue turning out electrotype plates of a design once it had found favour with the public and become established ! Such repetitions are out of the question. Besides, they would amount to a kind of suicide for the artist. Each poster is a new experience, or rather a new battle to wage and win. Success does not come to the artist who tries to cajole the onlooker with soft words. It comes to the artist who sweeps down on the public like a hussar..." (A.M. Cassandre Translated by Michael Taylor, www.cassandre.fr)

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