|Artist: A.M. Cassandre, French (1901-1968)
Plate: CA. 01
Title: Fortune Cover, March 1937
Original Cover for Fortune Magazine,
March 1937 issue, Volume
Signed and dated in the plate, lower left.
This image appears
in no other format.
(ad printed on verso)
Presented in 16 x 20 in.
acid free, archival museum mat, with framing labels. Ready to frame. Shipped boxed
flat via Fedex.
Certificate of Authenticity.
See our Terms
| Sheet Size:||11 in x 14 in|
| ||28 x 35.5 cm|
out of stock
(Like many of my most sought after images I am usually able to
locate this for clients. email me for a price estimate, Greg)
The Great Art Deco Master Cassandre designed the cover for Fortune Magazine as
well as small poster designs that were never published. Each image was a project
design for Industry. By the 1930's end Fortune had become required reading on
Wall Street. Cover artists were chosen for their creativity, some of the best
graphic artists commissioned included Fred Ludekens, Erik Nitsche, Joseph Binder,
and A. M. Cassandre.
This image appears in no other format.
Poster unlike a painting, is not and is not meant to be, a work easily distinguished
by its - manner - a unique specimen conceived to satisfy the demanding tastes
of a single more or less enlightened art lover. It is meant to be a mass-produced
object existing in thousands of copies like a fountain pen or automobile. Like
them, it is designed to answer certain strictly material needs. It must have a
commercial function. I need not emphasize that my principal and constant care
is to renew myself ceaselessly. Plenty of very well-intentioned people ask me
to do posters - in the style of "Au Bucheron"- as if I were free to continue turning
out electrotype plates of a design once it had found favour with the public and
become established ! Such repetitions are out of the question. Besides, they would
amount to a kind of suicide for the artist. Each poster is a new experience, or
rather a new battle to wage and win. Success does not come to the artist who tries
to cajole the onlooker with soft words. It comes to the artist who sweeps down
on the public like a hussar..." (A.M. Cassandre Translated by Michael Taylor,